Singapore Brand Story: “The Evolution of Schneider Colored Pens: A Testament to Family Values and Innovation”

When you pick up a Schneider colored pen, you may not be aware of the story and evolution of the family business behind it, Schneider Group. Schneider Group is a globally renowned electrical equipment manufacturer founded in 1836. After more than a hundred years of development, this family business has evolved from a small workshop into one of the leading providers of electrical and automation solutions globally.

Singapore Brand Story: “The Transformation of Amazon: From Online Bookstore to Global Powerhouse”

Amazon is one of the largest e-commerce and cloud computing companies globally. Founded in 1994 by Jeff Bezos, it started as an online bookstore. Bezos’ vision was to provide consumers with a convenient, diverse, and fast shopping platform. The name “Amazon” was inspired by the Amazon River in South America, symbolizing a concept of vastness, diversity, and abundance.

Singapore Brand Story: “Coca-Cola: A Tale of Refreshing Delight and Timeless Tradition”

The story of Coca-Cola began in late 19th century America. In 1886, a chemist named John Stith Pemberton invented a sweet liquid that was initially called “Coca-Cola”. Pemberton described the beverage as a medicinal elixir that could restore health and provide a refreshing boost, consisting of a secret formula including cocaine and cola nut.