Category: Brand Story

When you pick up a Schneider colored pen, you may not be aware of the story and evolution of the family business behind it, Schneider Group. Schneider Group is a globally renowned electrical equipment manufacturer founded in 1836. After more than a hundred years of development, this family business has evolved from a small workshop into one of the leading providers of electrical and automation solutions globally.

Amazon is one of the largest e-commerce and cloud computing companies globally. Founded in 1994 by Jeff Bezos, it started as an online bookstore. Bezos’ vision was to provide consumers with a convenient, diverse, and fast shopping platform. The name “Amazon” was inspired by the Amazon River in South America, symbolizing a concept of vastness, diversity, and abundance.

Singapore Airlines (SIA) has established a remarkable brand story centered around the iconic image of the Singapore Girl.

Huawei’s brand story is rooted in the unwavering belief and determination of its founder, Ren Zhengfei. Despite initial challenges with product quality, Huawei prioritized technological innovation.

BYD Auto, a leading Chinese brand in the new energy vehicle industry, was established in 1995. Initially, BYD focused on battery production and later expanded into the automotive industry. The brand’s storyline represents China’s efforts in environmental protection and sustainable transportation.

The story of Coca-Cola began in late 19th century America. In 1886, a chemist named John Stith Pemberton invented a sweet liquid that was initially called “Coca-Cola”. Pemberton described the beverage as a medicinal elixir that could restore health and provide a refreshing boost, consisting of a secret formula including cocaine and cola nut.

In 1984, Nike launched an influential advertisement that became widely known as “Just Do It”. This concise and poignant slogan represents a spirit of pursuing excellence and infinite possibilities. It inspires people to overcome challenges, fulfill their dreams, and has become the core value of the Nike brand.

Apple was founded in 1976 by Steve Jobs and Steve Wozniak with a commitment to creating user-friendly personal computers.