Singapore Website Design & Development – Brand Storytelling
"The New Beauty E-Commerce Platform Yesbeaute is Unveiled in 2024"
"The New Beauty E-Commerce Platform Yesbeaute is Unveiled in 2024"
Beauty E-Commerce platform design has flourished like mushrooms after the rain in recent years, especially during the COVID-19 pandemic outbreak. In the first quarter of 2024, SGMP undertook several e-commerce-related business projects consecutively.
Yesbeaute, an e-commerce client, straightforwardly requested SGMP to “reorganize” the appearance of their website. They wanted enhanced interaction with website visitors, especially the ability to quickly respond to market needs.
Yesbeaute, an e-commerce client, straightforwardly requested SGMP to “reorganize” the appearance of their website. They wanted enhanced interaction with website visitors, especially the ability to quickly respond to market needs.
Yesbeaute’s marketing team should be able to directly and swiftly update sales content on the website backend. They wanted a new Yesbeaute website built on the Shopify platform to facilitate real-time product updates, including prices, promotions, and product images. Yesbeaute also aimed to enhance the website’s SEO visibility based on content updates to maximize search engine performance.
Yesbeaute’s marketing team should be able to directly and swiftly update sales content on the website backend.
They wanted a new Yesbeaute website built on the Shopify platform to facilitate real-time product updates, including prices, promotions, and product images. Yesbeaute also aimed to enhance the website’s SEO visibility based on content updates to maximize search engine performance.
To fulfill this request, SGMP created a detailed guide on how to operate the Shopify backend. Once the e-commerce design was completed, SGMP conducted a Zoom demonstration for several Yesbeaute employees on how to update Shopify.
SGMP not only listed hundreds of high-quality beauty and fitness products under Yesbeaute on the e-commerce platform but also created a vibrant and colorful image in response to the client’s request for a youthful and energetic brand.
Understanding Yesbeaute’s marketing needs, SGMP proposed various promotional measures such as “countdown sales.” Countdown sales, as a flagship strategy, aimed to create urgency and stimulate purchase desire, resulting in increased exposure and sales for Yesbeaute products.
Furthermore, collaborating with beauty-related companies for joint promotions or allocating website space for cooperative efforts enhanced the presentation of promotional information on the Yesbeaute website, introducing the “Exclusive promotion” section.
The introduction of a “sales ranking” provided consumers with references, aiding purchase decisions and further driving sales growth and brand promotion.
Overall, SGMP presented a comprehensive and innovative e-commerce solution to Yesbeaute in a friendly and understandable manner. The goal was to assist Yesbeaute in achieving marketing objectives, enhancing brand influence, and consolidating its position in the competitive online business market.
It is worth mentioning that with the increasing number of Chinese consumers, Yesbeaute believes to be the first local beauty e-commerce platform offering Chinese language support. SGMP’s expertise in planning, designing, and translation plays a crucial role in this achievement!
